The commercialization of Second Life has hit a speed bump. A new software program, called CopyBot, allows residents of the virtual world to make exact copies of other residents' creations. The knockoffs threaten the livelihoods of the many entrepreneurs, as well as big companies, that have set up shop selling clothes, trinkets, and other goods in the popular fairy land.
As an irate Caliandras Pendragon writes at Second Life Insider, "Those people who are living the dream that is promoted in every article, of earning a RL [real life] income from SL creations, are now living a nightmare in which their source of income may soon be worthless. That's not to speak of big commercial companies who have paid anything up to 1,000,000 dollars to have their product reproduced in loving detail, who will discover that every Tom, Dick or Harriet may rip off their creation for nothing - and then sell it as their own ... If someone wanted to destroy the economy of SL I don't think they could have found a better way."
The furor took an ugly turn late last night when, according to the Second Life Herald, a "seething mob" surrounded a CopyBot operation run by Second Life resident GeForce Go. The mob shouted that Go was "ruining their Second Life." Fearing for her safety, Go closed down her shop and sold her land. In a subsequent "tumultous meeting with dozens of angry and fearful residents all talking at once," Second Life official Robin Linden "sought to allay fears of any further concern about mass copyright violations."
And as some of my posts recently have noted, economic consequences lead to social ones, as in this update to the story:
But the arrival in Second Life of the CopyBot replicator hasn't just produced a commercial and a political crisis. It's brought an existential crisis as well. Because CopyBot can clone entire avatars as well as their possessions, people fear losing their virtual selves. Their sense of what I've termed "avatar anxiety" is deepening. Writes resident Harle Armistice in a comment on the official Second Life blog:
I’m sorry, but this isn’t just about sales ... I have a unique av that I made for myself. It’s me, it’s my work, it’s part of my persona. I’ve been wearing it for ages and I will be wearing it likely until the day SL either goes down or I can’t log in anymore. Or I would be, under normal circumstances ... I am terrified to wear my own content because there’s a script out there that any random user can run to steal my stuff if I do.
1 comment:
This is fascinating, and the irony of it is too delicious.
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